Taking the Fruit Industry into the Future
Intellectual property is an essential tool used to protect the quality and authenticity of a new variety. PVM has been involved with all facets of global IP protection for decades, with valuable experience in effectively determining how and when to use IP in the commercialization process.
Consumer focus groups are an important step in developing a powerful brand for a new variety. With the help of skilled moderators, we can drill down into what consumers think about a new variety and what brands create an emotional connection with them.
Consumer polls and surveys are also great mechanisms for tapping into the minds of a wider range of consumers. Feedback from consumer polls and surveys can be used to fine tune brand development, logo and packaging designs and predict what future trends are going to be meaningful to our target audience.
Finding a brand that resonates with consumers is a critical initial step in developing a new variety. When consumers can make an emotional connection to a brand that is the first step in establishing brand loyalty which leads to the success of a new variety.